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Take a look at Workplace Today® for workplace news. Each month you'll benefit from well-researched legal information, detailed case studies on timely issues and concise reporting on today's labour trends from the best in the business. In short, a wealth of fresh information for today's managers and supervisors. Subscribe today! Online Magazine Subscribe Archives Free Preview Search Click here if you forgot your password Renew your Online Subscription!
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 Brand Power of Employees 
Most companies today want a competitive edge on marketing their unique products and services while building their brand power. We invest in every sort of marketing ploy while not fully utilizing the power of our existing employees as Brand Ambassadors. Our employees are our greatest asset, with the right approach backed by the necessary resources those same employees can become effective and engaged Brand Ambassadors. Brand Ambassadors sell our company without even knowing they are doing it. But perhaps that’s why it has become such a successful marketing tool. They promote the company in the modern marketplace of social media as well as the more traditional markets just as seamlessly. But perhaps it is just as important that Brand Ambassadors sell not just our goods and services, but our company culture as well. You can’t buy ‘cool’, but our Brand Ambassadors can bring that with them to work every day. Click here to read one of this month's featured articles 
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